Extraordinary Experiences: What Great Retail and Restaurant Brands Do by Denise Lee Yohn
Extraordinary Experiences: What Great Retail and Restaurant Brands Do by Denise Lee Yohn PDF, ePub eBook D0wnl0ad
Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores.How do some stores and restaurants break through the clutter; compete with bigger, online competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty by creatively designing and consistently delivering great retail customer experiences.
In her first bestselling book, What Great Brands Do (Jossey-Bass), brand expert Denise Lee Yohn de-mystified the brand-building process and unlocked the seven keys to great brand, including “great brands avoid selling products” and “great brands start inside.’” Now she shows how business leaders address the unique challenges and exploit the unique opportunities of the physical retail world to build great brands.
Extraordinary retail and restaurant customer experiences don't just happen; nor do they result only from excellent operations. They stem from the strong cultural foundations, deliberate planning decisions, and integrity in execution.
Denise Lee Yohn's Extraordinary Experiences profiles seven popular, powerful brands, including:
- Costco -- it sustainably grows its membership and maintains one of the highest loyalty rates in the country through an exclusive customer appeal
- Popeyes Louisiana Kitchen -- courageous company leaders fought back from near financial bankruptcy and franchisee mutiny by choosing to cultivate a servant-leader culture
- PIRCH -- a small high-end appliance chain has transformed the process of shopping for home fixtures from tedious and predictable to emotionally fulfilling
The case studies are relatable, accessible, and applicable to all companies inside or out of the restaurant or retail industries. They show how to build a great brand whether an organization is big or small, new or old, out-spent, under-resourced or facing some other challenge.
Packed with compelling stories and practical principles, Extraordinary Experiences is the brand-building and retail customer experience bible on every business leader's shelf.
From reader reviews:
George Finch:
Reading a book tends to be new life style with this era globalization. With looking at you can get a lot of information that could give you benefit in your life. Along with book everyone in this world may share their idea. Guides can also inspire a lot of people. Many author can inspire their particular reader with their story or perhaps their experience. Not only situation that share in the books. But also they write about the ability about something that you need instance. How to get the good score toefl, or how to teach your children, there are many kinds of book which exist now. The authors on earth always try to improve their expertise in writing, they also doing some research before they write with their book. One of them is this Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
Noel Klein:
The reason why? Because this Extraordinary Experiences: What Great Retail and Restaurant Brands Do is an unordinary book that the inside of the guide waiting for you to snap the item but latter it will distress you with the secret the item inside. Reading this book adjacent to it was fantastic author who also write the book in such incredible way makes the content interior easier to understand, entertaining way but still convey the meaning fully. So , it is good for you for not hesitating having this any more or you going to regret it. This excellent book will give you a lot of advantages than the other book possess such as help improving your ability and your critical thinking method. So , still want to delay having that book? If I ended up you I will go to the reserve store hurriedly.
Kathe Waller:
You may spend your free time to study this book this reserve. This Extraordinary Experiences: What Great Retail and Restaurant Brands Do is simple bringing you can read it in the playground, in the beach, train and also soon. If you did not have got much space to bring the printed book, you can buy typically the e-book. It is make you simpler to read it. You can save typically the book in your smart phone. Thus there are a lot of benefits that you will get when one buys this book.
Read Extraordinary Experiences: What Great Retail and Restaurant Brands Do by Denise Lee Yohn for online ebook
Extraordinary Experiences: What Great Retail and Restaurant Brands Do by Denise Lee Yohn Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Extraordinary Experiences: What Great Retail and Restaurant Brands Do by Denise Lee Yohn books to read online.
No comments:
Post a Comment